The 2011 British Academy of Film and Television Arts (BAFTA) recognized Fish Fight, an incredibly successful and political TV campaign aiming to put an end to discards, with an award in the ‘Features’ category.
Led by Hugh Fearnley-Whittingstall, Hugh’s Fish Fight, as it is commonly known, aims to ensure individual consumers diversify their fish choices while promoting an effective 2012 reform of the Common Fisheries Policy (CFP) that ends discards once and for all.
The campaign has already been endorsed by more than 676,000 people. It is hoped it will reach 1 million supporters, whose names will be included in a letter to Maria Damanaki, Commissioner for Maritime Affairs and Fisheries, and Members of European Parliament (MEPs), with a plea for a discard ban in European waters.
On May 3rd, Hugh Fearnley-Whittingstall attended the ‘Stakeholder Hearing on Discards’ at the European Parliament, and called for an end to this unsustainable and wasteful practice.